The Top 4 SEO Tips For Beginners

Search Engine Optimization, or SEO, it a highly valued service in the modern world of business. However, if you’ve just launched a start-up and don’t have the funds to pay for quality SEO services, there are some things you can do on your own to help improve your website’s rating on search engines. Be warned, while it may sound easy, optimizing a website requires countless hours of time, effort, and dedication. Below are some basic tips for SEO beginners.
Search Engine Optimization, or SEO, it a highly valued service in the modern world of business. However, if you've just launched a start-up and don’t have the funds to pay for quality SEO services, there are some things you can do on your own to help improve your website’s rating on search engines. Be warned, while it may sound easy, optimizing a website requires countless hours of time, effort, and dedication. Below are some basic tips for SEO beginners. 


  • Content
content, More than anything, the content on your website will determine if people are going to a) stay on your website and b) come back to it in the future. Make sure everything is well written, focused, and to the point in terms of content. This will help with improving your rating within search engine directories and will lead more people to you if you can keep using certain keywords or phrases that are often searched. Don’t forget to keep it fresh. Regular updating and new content will inspire people to keep coming back to your website so they can be up to date with what’s going on. If your site isn't one that you can constantly update with new information, then it’s a good reason to start up a blog. Blogs can offer insights into your experiences, offer advice to others, and is yet another reason for readers to keep coming back. If your blog is informative and entertaining, the readers will easily be your best return customers. Organization is also very important when it comes to content. Your site should be easy to use, not a labyrinth of information. Title tags are an excellent way to keep your content in order and increase the chances of keywords being linked back to your website.More than anything, the content on your website will determine if people are going to a) stay on your website and b) come back to it in the future. Make sure everything is well written, focused, and to the point in terms of content. This will help with improving your rating within search engine directories and will lead more people to you if you can keep using certain keywords or phrases that are often searched. Don’t forget to keep it fresh. Regular updating and new content will inspire people to keep coming back to your website so they can be up to date with what’s going on. If your site isn't one that you can constantly update with new information, then it’s a good reason to start up a blog. Blogs can offer insights into your experiences, offer advice to others, and is yet another reason for readers to keep coming back. If your blog is informative and entertaining, the readers will easily be your best return customers. Organization is also very important when it comes to content. Your site should be easy to use, not a labyrinth of information. Title tags are an excellent way to keep your content in order and increase the chances of keywords being linked back to your website.

  • Links
socialChances are there is a massive amount of competition. When you've got a start-up, it’s not wise to take your competitors head on, join them instead. Linking your website to others that are similar to yours is a great way to drive traffic to your site. Make sure you have a plan when it comes to this tactic. For example, if you've just started up a landscaping business then you’ll want to be linked to websites that have to do with landscaping. Perhaps a landscaping equipment site, a wholesale plant website, on websites that list jobs for landscapers, and so on. Look at it from every possible angle in order to get people to your site organically. Another way to incorporate links is through newsletters. Don’t underestimate the power of these simple e-mail communications tactics. They are still used for a reason – because they are effective. If people sign up for a newsletter, chances are they will read it, otherwise they wouldn't have requested the newsletter in the first place.

  • Traffic
seoDo not under any circumstances trust anyone that says they can drive tons of traffic to your site for a ridiculously low price. If it sounds too good to be true – it is. There are tons of people out there that make a living by scamming start-ups and inexperienced small business owners. What these people are actually selling is fake traffic. This is like the online equivalent to telemarketing. It’s people in third world countries getting paid pennies a day to sit at a computer and click on your website a hundred times. Don’t fall for this, search engines can in fact see who is getting real, organic traffic to their sites, and who is using fake traffic. It’s not just start-ups that fall victim to these scams, huge companies like BMW Germany were getting so much fake traffic to their site in 2006 that Google removed them from their search engine completely. You can and will get penalized for fake traffic – so make sure you’re doing your research before you trust someone else with optimizing your website.

  • Features
get , Broadening your horizons is always a good thing. If your business is in the position to offer online shopping, invest in an E-commerce area on your website. It’ll drive up profits and rankings online. Another fun and fairly easy feature to include on your website is a podcast. Organize it so that visitors to your site can ask questions and then you can answer them once a week via podcast. You can film and post your pod-casts on You-tube and put the links under your Podcast tab for visitors to your site. Last but certainly not least social media. We cannot stress enough how important social media is for any business, no matter its size. Social media platforms such as Twitter, Pinterest, and LinkedIn are excellent ways to draw traffic to your site organically as well as expand the number of people you are able to reach. One great share and easily snowball into hundreds of new visitors to your web page per month.Broadening your horizons is always a good thing. If your business is in the position to offer online shopping, invest in an E-commerce area on your website. It’ll drive up profits and rankings online. Another fun and fairly easy feature to include on your website is a podcast. Organize it so that visitors to your site can ask questions and then you can answer them once a week via podcast. You can film and post your pod-casts on You-tube and put the links under your Podcast tab for visitors to your site. Last but certainly not least social media. We cannot stress enough how important social media is for any business, no matter its size. Social media platforms such as Twitter, Pinterest, and LinkedIn are excellent ways to draw traffic to your site organically as well as expand the number of people you are able to reach. One great share and easily snowball into hundreds of new visitors to your web page per month.

How to Guest Post Atractive Effectively

Guest posting is, without a doubt, one of my favorite ways to drive traffic to my website. Not only do you increase your visibility in the search engines such as Google and Bing, but if you guest post on sites that are somehow related to yours, you'll get targeted referral traffic too.
Anyway, most of you already know the benefits of guest posting. So I'll just get into the point of this post, which is to show you how to guest post effectively, from start to finish.

FINDING GUEST POST OPPORTUNITIES
The first step is to find sites to guest post on. There are numerous ways to accomplish this:
  • Do a simple search in Google for your niche. Add the word blog, news or reviews to find even more sites.
  • Many sites have a blogroll in their sidebar. Check each of these out. This can create a snowball effect as many of the sites you check out will have a blogroll too.
  • Look up the back-links for your competitors and use the same sites they did.
  • On sites that accept guest posts, go through each guest post and visit the sites that submitted a post. Often times these sites will accept guest posts too.
  • Do a search for “write for us, guest posts, submit a guest post” and other similar phrases in quotes with a + then your niche. You’ll find a list of sites that you can be very certain will accept your post.

Keep in mind that you don’t need to stick to your niche either. Everyone is so concerned about relevancy, however, no one stops to think about the fact that many niches can be relevant to yours if you add a twist or approach it from an angle.
For example...
You can guest post on any hobby or activity site for your dating site. Many couples like to go see movies together, go to the beach, play cards or race go-karts. So if you run a dating website, why wouldn't you ask these types of sites if you can submit a guest post?
Another example is internet marketing. I had a client that wanted to build links to a specific city and zip code. After thinking for a bit, I came up with the (genius) idea of submitting guest posts that explained how to do geo targeting and why it was important. It was extremely easy at that point to add an anchor text of, Beverly Hills 90210, to the article, while still looking and sounding very natural.
Do you get the idea? You don’t have to stick to one kind of niche so long as you can somehow relate your niche to the sites you’re trying to contact.
What Sites To Contact?
The next step is to contact the sites that you've found.
Remember that you don’t need to guest post at each and every site you come across. You should be picky of which sites you write for. They should have traffic and well written content. Don't bother writing for spammy websites. It's not worth your time.
There are a few tells or traits to help you determine whether a site is worth posting at or not:
  • They have an active Facebook fan page with lots of fans. I’d say 1k+ is a good number to aim for.
  • They have a large Twitter following.
  • Not every post on the site are guest posts (the owner writes too).
  • They have lots of RSS readers.
  • There are comments on many (if not all) of the posts.

Following this you should have no problem finding sites worth contacting.
WRITING THE EMAIL

The most important part of guest posting, in my opinion, is sending the email. If you don’t do this part well you won’t get the opportunity to submit a guest post.
There are a number of things that I feel make up a solid guest post email.
First and foremost, you should address the website owner, if possible, as well as introduce yourself and your website or project that you're looking to promote.
Next, I lead into my pitch with what article I think would be a good fit for their site. This is very important. By coming up with an article in advance, the blogger can immediately decide if that’s an article they want. You save the time of emailing back and forth before even getting to that point. Also, coming up with an idea shows familiarity with their site, since you’d have to know what’s on their site in order to come up with post ideas.
Once I pitch the article, I give them other details such as estimated word count, whether or not the post will be formatted and the approximate time frame for completion. The more questions I can answer in advance, the better. It’ll leave the blogger with all the information they need to make an informed decision.
Then I sign off.
My emails are usually pretty short. Maybe 5 paragraphs max, with a couple of sentences in each one.
This has gotten me a pretty good response, about 25-35%. If I don’t hear back from them, I then send an even shorter follow up email letting them I sent an email and that I haven’t heard back. I found that this can increase my conversions by another 10% or so.
FOLLOWING THROUGH

Once you've gotten the OK, let the blogger know when they can expect your guest post. Then do everything in your power to make sure that post is done and ready to go by then. I've found that very few bloggers have a tight schedule when it comes to guest posts. Even then, if you’re going to be late you should email the blogger and let them know. It’s common courtesy.
Once you've finished the email (be sure to double and triple check it), send it. I've found that most bloggers will read it and let you know when it’s going to post, assuming they didn't post it upon receiving it. If they haven’t posted your article within a couple weeks, kindly send an email asking if they've had a chance to look at it. In my experience many bloggers will apologize and post it right away, or let you know when to expect it to go live.
After the post goes live, be on the lookout for comments. Most bloggers ask that you comment on posts anyway, but this should go without saying. Getting into the trenches and talking with the other readers will improve the chances that they visit your site and/or use your services.

That’s It
That’s how to guest post with success. It’s not that hard. You just need to approach it as if you were a real person, and offer content that you would want to have on your own site. Then do a good job. If you can do this, I can assure you that you will land more guest posts than you can handle, and that you’ll quickly build traffic to your websites/projects as a result.

How to Improve Your Site Ranking with SEO

Improve SEO and Ranking of Your Website

Search Engine Optimization (SEO) is the practice of improve the visibility of a website or a web page in any search engine search results. In general,SEO is a technique that helps search engines to find and provides good rank to your site. It also helps in increasing the number and quality of visitors through search.

There is no exact definition of search engine optimization. As there is no standard to find the correct or accurate definition of search engine optimization. Hence, lacking the ability to measure the accuracy or correctness of any definition for search engine optimization we find ourselves in the unfortunate position of sharing many different definitions of search engine optimization. For good Search Engine Optimization we use some techniques and strategy to maintain our site in top  ranking in the search engines. Search Engine Optimization requires concentration and regular updating. 

Methods for good SEO of your site:

Getting links from other sites:
Google crawler visit from site to site over the internet by following hyperlinks. Google Page Rank algorithm add votes for site by counting number of links a site has pointing to it from related/unrelated sites. Thus your sites can be upgraded by increasing number of links to your site. All votes are not equal, Google gives good weight to votes from the sites it view as more important.

Internal links:
 Your site should be well organized and should be easily navigated. A site map is very helpful to the visitors and Google crawler navigate your site. If your site's sitemap page have more than 100 links then you can break your pages into relevant parts. Also there should not be any broken links into your site because Google Crawler does not like this.

Meta Tags:
 Meta Tags are the information about data. They are hidden HTML codes that are inserted into the header of a web page. They contains important items such as relevant keywords that describes the content of the site and also description of a site that shows up when a search engine returns it search. Your Meta Tags should accurately describe your site content.

Keywords:
  Keywords are the most important component for any search engine. It is word or phrase that user might type in search engines to find the site. You should be aware that your site content include these words and phrases and these are also included in your meta tag information. Always use two or three-words phrases as it is easy to rank and generate traffic.
Avoid Excessive Display of Ads :
If you would know the Google latest announcements, You must know the site with excessive ads consider as poor quality even if your site contains good quality content. Due to excessive ads visitors have to scroll down to finally view the relevant contents on the page. According to Google, this type or layouts annoys the users and thus the web search companies may penalize those websites for any search results.

Optimizing your site according to these guidelines will definitely help you in improving the website's health and its SERP. Also be patient after optimization of your site it will take some more time to see meaningful progress.


How to get free backlinks

Quality back-links are critical to SEO success. How to get quality back-links is subject to much debate. While many professional SEO advice suggests that quality content is key, but some sites grow organically into successful portals while other struggle to get recognition. Your destiny may be in your own hands, but there is nothing stopping you using free back-link creator to stimulate interest in your website by creating free back-links.Quality back-links are critical to SEO success. How to get quality back-links is subject to much debate. While many professional SEO advice suggests that quality content is key, but some sites grow organically into successful portals while other struggle to get recognition. Your destiny may be in your own hands, but there is nothing stopping you using free back-link creator to stimulate interest in your website by creating free back-links.

Back-links are links that exist on other websites that point back to your own website. The notion of back-links is to improve page rank. The better the page rank the more likely people will visit your site against a keyed in phrase or keyword. The more visible your website, then it follows that your site will attract more visitors. The more back-links a page or website has the better it should rank and more visible your website will become, this circle continues until your website is more popular than your competitors. Some of your competitors may even back-link your website, too.

The more back-links that you can create that are related to your content the better, as these are the most valuable, especially if your anchor text contains your keywords (such as free back-links or free back-link creator). Back-links are part of your website promotion and should not be ignored.

A back-link may be created to your website naturally, as people post blogs about it or your products and services. Additional quality back-links are also important. The building of back links is not wasted effort, as it all helps towards promoting your website. You should post in forums, directories, write articles and blogs. You should not interlink sites owned by you as this is deemed unacceptable or could be construed as a link farm, and you should avoid any links with spam, illegal content, or buying bulk back-links as this can harm your rating with Google and other search engines that will quickly pick up that your links are not being created naturally.

Free back-link creator can help with providing a kick-start to your back-link creation. After that, you will probably need to do some detailed work. You do not have to pay to create back-links for it to be a success. Although you may see or pay for services that assist you, can do the work for you, or provide help in doing it more effectively. Content is by far the most logical starting point.

Create good quality, informative content and people will soon see your site as authoritative in the given subject area. As soon as this begins to happen, you will find that your website will be talked about in Facebook, Twitter, on blogs, forums, etc. This will provide traffic back to your website. Provide links back to your website when you write on blogs and submit articles so that your site link is available to the reader.

Listing your site in directories such as DMOZ and Yahoo and others can be beneficial as these sites are regularly crawled or searched by search engines and potential visitors searching for sites relating to particular niche. Do not post fake links or poor content as this will harm your ranking. Use your back-links as anchor text so that you receive quality back-links. Remember that blog owners will edit or delete a post that does not fit in the websites aims and objectives, and some can prevent your blog comment from being searched by search engines that will result in it not being indexed. Submitting articles to article forums and directories is more time consuming, but will be worth considering to extend your visitor numbers and generate interest in your topic, idea, or business.

Create an RSS feed so that your site information can be published via the feed to generate traffic. You will receive a back-link and much more visitors this way, as they will see a snippet of your site and will be interested in hearing more about it.

If you have a product or service to sell, then consider affiliate marketing as a way of attracting visitors (and buyers). You will have to pay out some form of commission against sales, but it can be effective in terms of marketing and site promotion.

Try to avoid link exchanges as they tend to be placed on sites that do not relate to your type of content. Think about the ration between inbound and outbound links. You want to have more inbound links than outbound links. In addition, try to avoid any link farms as they can result in search engines avoiding your website.

 
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